Does bad grammar darken your day when you hear it on TV? This ad for L’Oréal Youth Code, a skin-care product, makes me see spots whenever it’s aired.
My first reaction was to the choice of “less” instead of “fewer.” However, the more I listened to it, the greater my suspicion grew that perhaps the writers chose “less” deliberately to confuse viewers as to the actual benefits of the product.
Are users seeing “fewer dark spots” (presumably the end result desired by consumers) or are the spots merely “less dark” and thus still hanging around? Here’s the clip. What do you think?
By the way, here’s what Grammar Girl, who always says “No” to bad usage, suggests regarding “less” versus “fewer.”