This holiday weekend saw the latest in a string of Twitter hacks, when one of Fox News’s many accounts was broken into and tweets were published implying that U.S. President Barack Obama had been assassinated.
These hacks mainly target popular or celebrity Twitter accounts. According to The New York Times story, representatives from Twitter are claiming it was not the company’s servers that were compromised, while Fox News appears to be investigating where the security breach came from.
While Twitter has had ongoing issues with its servers, especially during periods of heavy traffic, there are steps individuals and companies can take to make accounts more secure:
Use complicated passwords – and protect them
The NYT article suggests that it was a Fox News email account hack that led to the Twitter takeover. Whether you are working remotely, via mobile technology, or in the office, I’m sure your IT department will remind you that you need passwords for all of your personal and social media accounts that are longer than six letters and include numbers and symbols. Change your passwords regularly. And don’t share them with others or let anyone shoulder-surf when you’re typing them on your mobile or tablet devices.
Consolidate your company’s Twitter accounts
The hacked @foxnewspolitics Twitter account was apparently one of many accounts belonging to Fox News. While the news organization is presumably trying to offer more targeted information to its audiences, the most effective way to target and curate is by offering a variety of custom feeds from your website and blogs, rather than on a microblog. One Fox News Twitter handle can promote new content on the various blogs and on the website and audience members can subscribe to the content they’re interested in and ignore the rest. Same thing goes for other companies. Twitter has become a helpful way to reach customer service and receive direct responses from companies, but it’s increasingly unhelpful to users to type in a company name and come up with literally hundreds of options that need to be sorted through to determine which one is correct.
Figure out what’s manageable
To use the @foxnewspolitics example again, the NYT report notes that this particular account was dormant, possibly because of the long holiday weekend. It took 10 hours to notice the break-in, regain control of the account, and remove the phony tweets. This is a manageability issue: there are too many Twitter accounts at this company and not enough people overseeing them, especially on a holiday. Back in the day, when I worked in radio, stations would go off the air overnight when there wasn’t enough sponsor interest to keep a graveyard-shift DJ employed. They did not remain on-air during this time, risking that someone might enter the studio and commandeer the airwaves for their own personal messages. Leaving a Twitter or other social media account unmanaged over a holiday is the equivalent of leaving a radio station transmitter on and a microphone wide open. If your company has social media accounts, it needs to have a plan detailing not just content, but who manages them and when and who covers over holidays.
Have an emergency plan
In addition to a regular editorial and management schedule for your social media accounts, you need a crisis plan. You need to know who to contact at companies like Twitter and Facebook (including how to reach these folks after hours and on holidays) and how you will prove that you indeed are you if someone else has locked you out of your account.