The Essential Guide to South by Southwest

SXSW 2013 sparks up March 8 – 17 with sessions on everything from indie film and music to emerging technologies. The full conference schedule is available here.

Here’s a basic guide to the emotional arc of SXSW attendees and how that’s reflected in their commentary on social media. (In April, simply substitute Coachella for SXSW and Tupac hologram for Twitter. Rinse. Repeat.)

SXSW Cycle of Hipness. Image copyright Vickie Bates.