I’ve been taking an excellent UCLA Extension class, “Best Practices in Social Media for the Communications Professional,” taught by Excel PR’s Erik Deutsch. Deutsch arranged the course format to pack in some 11 guest speakers in six weeks, each of whom is applying social media to their day (and evening) jobs as we speak.
The double act of Melissa Robinson, SVP of Consumer Marketing & Digital Communications for Weber Shandwick, and Tara Settembre, by day PR manager for the Walt Disney Company Consumer Products Division and by night the mastermind behind the popular When Tara Met Blog, inspired the following blog post full of tips from these two dynamic social media/PR pros on working with bloggers.
“All day, I’m email-pitching bloggers,” notes Settembre. “At night, I come home and there are 200 emails pitching me.” Her advice, and Robinson’s, comes right from the front lines. Read the full post here.